There is no problem with Bulldogs as the clubs nickname- that is fine. However it is WRONG for it to be the de-facto real name as it is now.
All clubs have a nickname- bar one which is us. That is because Bulldogs has been incorporated into the official name- the two worded name Western Bulldogs. So therefore we do not really have a nickname.
Nicknames are given to people or organizations for reasons such as, fun, (good natured) derision, irony or even just to state the obvious. They are not there to take over and run the show.
Would you ever see a document full of nicknames that degenerates into slang and low brow language for a wedding invitation as below?
But that is what we are as the Western Bulldogs- the nickname has taken over. By using nicknames instead of your genuine name for a formal occasion you slide down a slippery path to Bogan hood.
Here are the some names of both past and present VFL/AFL Chairman or Presidents of Victorian clubs. One President of a club has his name written informally. As this is consistent with what happened at that club, there are no prizes for guessing which president is described by a nickname.
| President/Chairman | His Team | President/Chairman | His Team |
| Dr Sandy Ferguson | Hawthorn | Mr. John Meere | North Melbourne |
| Mr. Frank Costa | Geelong | Mr. Greg Sewell | Essendon |
| Mr. Maurie Fleming | Richmond | Mr. Frank Bibby | Fitzroy |
| Mr. Jeffrey Kennett | Hawthorn | Mr. Ian Wilson | Richmond |
| Mr. Graeme Huggins | St Kilda | Mr. Tom Sherrin | Collingwood |
| Dr Tony Capes | Footscray | Mr. Greg Westaway | St Kilda |
| Mr. Harry Curtis | Collingwood | Mr. Leon Wiegard | Fitzroy |
| Dr Kevin Threlfall | Geelong | Mr. Ivan Rohrt | Carlton |
| smorgo | Western Bulldogs | Sir Billy Snedden | Melbourne |
| Mr. Graham Smorgon | Carlton | Mr. Jack Jennings | Geelong |
| Mr. Colin Stubbs | Essendon | Mr. Lindsay Fox | St Kilda |
| Mr. Dyson Hore- Lacy | Fitzroy | Mr. Frank Trainor | North Melbourne |
| Dr Don Duffy | Melbourne | Mr. Al Boord | Richmond |
| Mr. Ernie Clarke | Collingwood | Mr. Archie Crofts | South Melbourne |
| Mr. Otto Grobbecker | Footscray | Mr. Ron Hovey | Geelong |
| Mr. Phonse Tobin | North Melbourne | Mr. Ranald McDonald | Collingwood |
| Mr. Ray Dunn | Richmond | Mr. Allan Hird | Essendon |
| Mr. George Sayer | Footscray | Mr. Phil Ryan | Hawthorn |
Unbelievable site, love the old logos of the clubs and you make a point by using the invite scenario. Great website…