There is no problem with Bulldogs as the clubs nickname- that is fine. However it is WRONG for it to be the de-facto real name as it is now. All clubs have a nickname- bar one which is us. That is because Bulldogs has been incorporated into the official name- the two worded name Western Bulldogs. So therefore we do not really have a nickname. Nicknames are given to people or organizations for... Read More

One of the main reasons given supporting the idea to adopt Western Bulldogs was a little known to the rank and file marketing survey. Evidently those canvassed supported the move away from the name Footscray to Western Bulldogs. The survey even sought and gathered responses from the western suburbs of SYDNEY! This survey appears to be a crucial part of the anti- Footscray campaigners desire to... Read More

St Kilda Football Club One club who could have changed their name but didn’t Four of the twelve clubs from the 1925 -1981 era of the Victorian Football League are different from the other eight clubs. The eight clubs are Carlton, Collingwood, Essendon, Geelong, Hawthorn, Melbourne, Richmond and St Kilda. The other four are Fitzroy, Footscray, North Melbourne and South Melbourne. The reason... Read More

Dr Alf Andrews Thesis – Chapter 10: Club Identity Here is one of the chapters of the excellent thesis done by academic Dr Alf Andrews. This CLUB IDENTITY chapter, deals with the Footscray name change and move away from the Whitten Oval to Optus Oval during the bitter 1996 – 1997 years. Chapter 10: CLUB IDENTITY Of the four understandings of community identified by Ian Andrews the one... Read More

One excuse used by the four man ‘Bulldogs Taskforce’ back in October 1996 why we needed to change our name from Footscray to Western Bulldogs- was that Footscray was a restriction on ‘growing the brand’. Our football club is apparently a ‘brand’ similar to dish washing liquid, fly spray or dog food, rather than a deep personal and family attachment passed down... Read More